Profire Safety & Training

Our Mission

To provide our established network of highly talented and educated fire fighters with great employment opportunities.

‘We employ fire fighters’

Our Vision

To grow ProFire into the most recognised and trusted name in the fire safety and training world.

Our Values


As a professional team carrying out safety critical work, excellence is built into the competence and character of all our employees and is a cornerstone of our approach.

Team First

Our business was born out of a painful experience; collectively the founding team all sacrificed to create ProFire and this legacy lives on in how we work together and focus on the outcome for the team, not the individual.


At work we act as a family of people, who look out for one another and compensate for one another’s strengths and weaknesses. We take culture and fit very seriously and have an active social calendar of events that helps create a strong team bond.


Challenging the status quo is part of the company’s DNA, in all that we do we encourage reaching for new ideas and new ways of doing things.